10/19/26 #ContentChat: The Unsexy Side of Content: Taxonomy, Data, and Reporting
#ContentChat: The Unsexy Side of Content — Why Taxonomy and Data Standardization Matter
Good content decisions require good data. But what happens when inconsistent tagging, unclear content classifications, and disconnected systems make it impossible to tell what's actually working?
In this edition of #ContentChat, Erika Heald is joined by Aimee Rodriguez, Senior Director of Intelligent Content Strategy at Infios, to explore the unsexy but essential work of content taxonomy, metadata, and data standardization.
Erika and Aimee discuss why content teams need to take ownership of their data, how…
The skinny
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