9/21/26 #ContentChat: Brand As Critical Infrastructure
What happens when everyone in your organization thinks they’re aligned on the brand—but they use the same words to mean very different things?
In this episode of #ContentChat, Erika Heald talks with brand strategist Jennifer Cronin about why you need brand alignment before you invest in a new website, campaign, content strategy, or AI-powered marketing workflow.
Drawing on more than 20 years of brand and marketing experience, Jennifer shares the thinking behind TrueFold, her approach to bringing positioning, personas, messaging, brand voice, marketing planning, and creative briefs together…
The skinny
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