3/23/26 #ContentChat: LinkedIn Strategies for Business Growth
Looking to get more business (not just impressions) from LinkedIn in 2026?
In this episode of #ContentChat, host Erika Heald sits down with LinkedIn expert, author, and fractional CMO Neal Schaffer to unpack what’s actually working on LinkedIn right now for B2B marketers, founders, and thought leaders.
You’ll learn:
Why LinkedIn is still the #1 platform for B2B despite TikTok, Instagram, and everything else
How the algorithm and engagement patterns have changed (goodbye, groups – hello, feed + notifications)
The 12 content formats on LinkedIn and which ones are driving the most results
Why…
The skinny
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