2/23/26 #ContentChat: The State of Content Strategy
In this episode of #ContentChat, host Erika Heald sits down with marketing consultant and fractional CMO Robert Rose to unpack how content strategy is changing in the age of AI—and what that really means for content marketers, strategists, and brand leaders.
They explore why the old playbook of pumping out SEO‑optimized content is failing, and what it looks like to build a strategy around outcomes, trust, and real relationships instead. Robert shares practical guidance on governance, content operations, and using AI as a thinking partner instead of a content factory.
🔍 In this episode, you’ll…
The skinny
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