1/12/26 Marketing to Audiences Who Hate Marketing
Marketing teams across industries face similar challenges in reaching their audiences with relevant, timely offers that support overall acquisition and retention. Some organizations, however, face additional hurdles because their audiences are savvy to marketing tactics and may have an especially high standard for what it takes to truly grab their attention and earn their trust.
In this #ContentChat conversation, Erika Heald was joined by Maureen Jann, a marketing strategist with deep experience connecting with marketing-skeptical audiences, including IT leaders, startup founders, and…
The skinny
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