12/8/25 #ContentChat: Brand Voice & Authenticity in B2B Storytelling
In this episode of #ContentChat, host Erika Heald is joined by marketer Maureen Jann to explore how B2B brands can craft and maintain an authentic brand voice. They discuss why many companies overlook documenting brand voice in their guidelines—and why that’s a costly mistake. Erika shares how AI can support voice consistency, while Maureen brings real-world insights from the IT space, including how humor and empathy can make content resonate. Together, they offer actionable tips for building brand voice guides, aligning voice with compliance, and scaling consistency across teams.
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The skinny
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