12/1/2025 #ContentChat: Data-Driven Content Strategy with Insights That Matter
Erika Heald and Maureen Jan discuss the importance of using data-driven content strategies to create unique, relevant content. Maureen, with extensive experience in marketing and tech, emphasizes the abundance of data available, including product usage trends, support tickets, and AI-transcribed sales calls.
They highlight the value of proprietary research and anonymized case studies in building trust and engaging audiences. Erika shares her experience at Achievers, where she used reader surveys to create impactful content. Both stress the need for timely, respectful data requests and the…
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