6/15/26 #ContentChat: Refining Content Ideation and Planning
In this #ContentChat session, Erika Heald kicks off Part 2 of her book Content Foundations—moving from documentation to execution. Instead of chasing endless ideas, Erika shows how to build systems, templates, and workflows that protect your time, reduce burnout, and keep your content aligned with strategy.
You’ll learn:
Why most content teams don’t have an ideation problem—they have a prioritization problem
How to use templates as clarity enablers, not creativity killers
Ways documented workflows eliminate bottlenecks and “institutional knowledge” risk
How to treat AI like a new hire and why…
The skinny
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