9/14/26 #ContentChat: Should You Start That B2B Podcast?
Should your company start a B2B podcast? Before you buy the microphones and design the logo, there are a few questions your team needs to answer.
In this episode of #ContentChat, Erika Heald talks with B2B podcast host and producer Rachel Moore about what it really takes to create a podcast that supports your marketing goals—and how to know when starting one isn't the right move. Because “our competitor has a podcast” isn't a strategy.
Rachel breaks down the often-underestimated work behind a successful show, from guest coordination and production to promotion and repurposing. For…
The skinny
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