2/9/26 #ContentChat How Experiential Marketing Is Changing Content Strategy
Your customers are locked in a scroll battle with a sea of misleading, low-quality AI-generated content. That’s why trust has become the one real differentiator content marketers need to prioritize.
In this episode of #ContentChat, host Erika Heald talks with Jessica Head, CEO of Ratio, about how experiential marketing is reshaping B2B content strategy, especially in complex, high-risk industries like healthcare and financial services.
You’ll learn why content can no longer just be the “front door” to your brand—and why it must now act as proof that validates real-world experiences across…
The skinny
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