6/1/26 #ContentChat: Creating Personas That Actually Get Used
Learn how to create meaningful audience personas that actually guide your content, not sit in a folder. In this episode of Content Chat, Erika Heald shares practical frameworks and common mistakes to avoid when building B2B personas for humans and AI.
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Are your audience personas driving better content decisions—or sitting in a forgotten folder? In this episode of Content Chat, host Erika Heald walks through Chapter 3: Sketching Meaningful Audience Personas from her book Content Foundations.
You’ll learn why most personas fail in practice, how to turn them into everyday…
The skinny
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