5/11/26 #ContentChat: Building a Scalable Brand Voice
Defining your brand voice is no longer optional—especially if you’re using AI to create or scale your content.
In this episode of #ContentChat, host Erika Heald walks through Chapter 1 of her book, Content Foundations: Defining Your Brand Voice. You’ll learn how to move beyond vague brand traits like “innovative” and “professional” and create a documented, scalable brand voice that works across humans and AI tools.
Whether you’re starting from scratch or formalizing what’s been “in someone’s head,” this session gives you a practical framework you can put to work right away.
Highlights
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The skinny
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