Shows / Campaign Chemistry
Campaign Chemistry
On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Episodes
Campaign ChemistryCampaign Chemistry: Duolingo’s Kat Chan
Duolingo has turned guerrilla stunts and internet culture into a masterclass in earned attention — from crashing movie premieres and getting kicked out of…
Campaign ChemistryCampaign Chemistry: Procter & Gamble’s Marc Pritchard
The advertising industry stands at a pivotal inflection point. Media landscapes are fragmented, technology is moving faster than ever, and brand builders are…
Campaign ChemistryCampaign Chemistry: Cole Haan’s Krissie Millan
In this episode of Campaign Chemistry, Cole Haan CMO and head of digital Krissie Millan explores a central challenge for heritage brands: honoring decades of…
Campaign ChemistryCampaign Chemistry: Droga5’s Mark Green
When the Sydney Opera House turned 50, the performing arts center needed to pay tribute to the bold, uncomfortable spirit that birthed it in the first place…
Campaign ChemistryCampaign Chemistry: Translation and UnitedMasters’ Chaucer Barnes
Marketing works when brands confront real business challenges while building cultural capital. In this episode of Campaign Chemistry, host Emmy Liederman sits…
Campaign ChemistryOwn less, orchestrate more: Goodway and Arima on modeling the market you can't see, a podcast presented by Goodway Group
Marketing has never been more measurable, yet confidence in what's driving outcomes keeps falling. Privacy regulation, platform fragmentation and closed…
Campaign ChemistryCampaign Chemistry: Agency of the Year and a soda soap opera
The advertising industry is undergoing a massive shift—one where legacy relationships are fading and consumer expectations are changing. In this episode of…
Campaign ChemistryCampaign Chemistry: Quality Meats’ Jonathan King
In an industry bogged down by rigid processes, Quality Meats is ditching the traditional agency playbook and proving that directness and agility still beat…
Campaign ChemistryCampaign Chemistry: Westfield Rise’s Kristen Jackman
For years, digital headlines insisted the American mall was dead. But step into a physical retail space today, and you will see Gen Z congregating for…
Campaign ChemistryCampaign Chemistry: Hilton's Dan Reynolds
In the travel world, getting someone to click "book" is only the start of the journey. The true test of brand loyalty — the moment where a consumer becomes a…
Campaign ChemistryCampaign Chemistry: United Talent Agency's Donna Sharp
What does it take for modern marketing organizations to turn around, speed up and shift from being seen as a cost center to a true profit center? In this…
Campaign ChemistryCampaign Chemistry: Tinder’s Melissa Hobley
In this episode of Campaign Chemistry, Tinder’s global CMO, Melissa Hobley, shares how she is combating dating app fatigue and pulls back the curtain on her…
Campaign ChemistryCampaign Chemistry: Coinbase’s Catherine Ferdon and Joe Staples
Coinbase's marketing leaders break down the power of narrative economics, in-camera craft and why taking big creative swings beats playing it safe in fintech…
Campaign ChemistryCampaign Chemistry: Campaign US managing editor Emmy Liederman and deputy editor Cecilia Garzella
In this episode of Campaign Chemistry, Emmy Liederman and Cecilia Garzella discuss recent marketing campaigns, brand controversies and industry news. They play…
Campaign ChemistryCampaign Chemistry: Google Brand Studio's Jonathan Johnsongriffin
What does it take to build work that doesn't just ride culture, but actively shapes it? For Jonathan Johnsongriffin, VP of Google Brand Studio, the answer lies…
Campaign ChemistryCampaign Chemistry: Joan Creative’s Gerry Graf and Lisa Clunie
When independent agency Joan Creative first burst onto the scene, it set out to do things differently. Armed with a spirit of "joyful rebellion," the agency…
Campaign ChemistryCampaign Chemistry: Sky Zone’s Sunni Hickman
What does it take to make a brand truly iconic? For Sunni Hickman, vice president of brand and demand marketing at Sky Zone, the secret lies in the art of the…
Campaign ChemistryCampaign Chemistry: Campaign US' Emmy Liederman
What happens when a journalist steps into the world of influencer marketing and financial insights, only to return to the reporter’s beat? In this week's…
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Campaign Chemistry: Walking the Work in Cannes with 4A’s Justin Thomas Copeland
The industry’s brightest minds descend on Cannes every year to celebrate creativity, but what does it take for a campaign to actually cut through the festival…
Campaign ChemistryCampaign Chemistry: Live in Cannes with Rethink’s Aaron Starkman
The glitz of Cannes Lions often shines brightest on high-tech case study videos, but the real magic is happening out in the open air. In this special episode…
Campaign ChemistryCampaign Cannes Global Podcast, Ep. 1: ‘Take time to absorb the work and the conversations’
The Campaign team looks forward to Cannes Lions in this preview episode about the festival, which runs from 22 to 26 June. Editors from our sites around the…
Campaign ChemistryCampaign Chemistry: Chili's Grill and Bar's Jesse Johnson
In this conversation, Jesse Johnson, VP of marketing at Chili's Grill and Bar, discusses the brand's innovative marketing strategies, operational excellence…
Campaign ChemistryCampaign Chemistry: Land O’Lakes’ Heather Malenshek
When most people think of Land O’Lakes, they think of the butter in their fridge. But the reality is a $17 billion agribusiness powerhouse that feeds 100…
Campaign ChemistryCampaign Chemistry: Day One Agency's Josh Rosenberg
Day One Agency’s efforts to capture Gen Z’s attention with Adam Levine-inspired Chipotle campaigns and Webby-winning Converse launches have paid off: the…
Campaign ChemistryCampaign Chemistry: Mekanism co-founders Jason Harris, Tommy Means, and director Tony Benna
When Andre Ricciardi was diagnosed with terminal colon cancer, he didn’t want a somber eulogy or a tragic retrospective. He wanted to be called an "idiot" for…
Campaign ChemistryCampaign Chemistry: Laurie Lam, E.l.f. Beauty
In this conversation, E.l.f. Beauty’s Chief Brand Officer, Laurie Lam, gives us a glimpse into the foundation behind the foundation-maker, taking us through…
Campaign ChemistryCampaign Chemistry: Marie Stafford and Emma Chiu, VML Intelligence
In a world that feels increasingly messy and contradictory, how do brands find a clear path forward? This week, we sit down with Marie Stafford and Emma Chiu…
Campaign ChemistryClosing the loop in CTV with PayPal Ads, a podcast presented by PayPal Ads
In this episode, we explore how PayPal Ads is transforming CTV from a black box into a revenue-driving channel by tying ad exposure directly to verified…
Campaign ChemistryCampaign Chemistry Rewind: Revisiting our conversation with NBCU's Karen Kovacs
On this weeks edition of Campaign Chemistry Rewind, we revisit an episode featuring NBCU's Karen Kovacs, which originally aired in April 2025. With the Super…
Campaign ChemistryCampaign Chemistry: Hyatt’s Ana Tomicevic
In an era when we are more connected yet more distracted than ever, the greatest luxury isn’t just a five-star suite — it’s quality time. This week on Campaign…
Campaign ChemistryCampaign Chemistry: Thorne’s Mary Beech and Redscout’s Ivan Kayser
If you are a brand experiencing massive growth, your first instinct might be to just keep doing exactly what you’ve been doing. Luckily for Thorne consumers…
Campaign ChemistryCampaign Chemistry: Reddit KarmaLab’s Kris Kennedy
In this day and age, the comments section on social media can range from community to chaos. On Reddit, all comments are welcome … as long as they adhere to…
Campaign ChemistryCampaign Chemistry: Brooks Running’s Mike Peck
In an industry where every brand is racing for a piece of the lifestyle pie, Brooks Running has stayed remarkably obsessed with one thing: the run. But as the…
Campaign ChemistryCampaign Chemistry: 2026 Agency of the Year Special
The 2026 Agency of the Year Awards was a night of high fashion, hard-won trophies and heartfelt reflections on what it means to lead in today's advertising and…
Campaign ChemistryCampaign Chemistry: The business of sports with MLS, BetMGM and Havas Play
Soccer in America is no longer just "the sport of the future" — it is the business of the present. With the 2026 FIFA World Cup on the horizon, the landscape…
Campaign ChemistryCampaign Chemistry: Edgardo Miranda-Rodriguez, creator of La Borinqueña
What happens when a Puerto Rican superhero steps off the page and into the heart of a social movement? For Edgardo Miranda-Rodriguez, creating La Borinqueña…
Campaign ChemistryCampaign Chemistry: Rethink’s Sean McDonald
In an industry often obsessed with the next quarterly report, Rethink has built a legacy by focusing on “good, not growth.” This week, Campaign sits down with…
Campaign ChemistryCampaign Chemistry: 2026 Spark Honorees
Who are the newest marketers changing the game and what do they have to say about the industry? Last week, Campaign celebrated its first Spark Awards, an…
Campaign ChemistryCampaign Chemistry Rewind: 4As CEO Justin Thomas-Copeland
This week, we revisit a conversation from last August when we first sat down with Justin Thomas-Copeland, who was in his first 100 days as the new CEO of the…
Campaign ChemistryCampaign Chemistry: Campaign Convene Countdown
The countdown is on. With only two weeks to go until Campaign Convene, marketers are getting their passes ready for Campaign’s one-day conference in New York…
Campaign ChemistryCampaign Chemistry: Arnold’s George Sargent
In an industry often obsessed with the "new," Arnold stands as a titan with an 80-year legacy. However, staying relevant for nearly a century requires more…
Campaign ChemistryCampaign Chemistry: Liquid I.V.’s Stacey Andrade-Wells
Liquid I.V. wants you to “take a look at your pee” this Super Bowl and beyond. The powdered hydration brand appeared last night on America’s “biggest stage,” a…
Campaign ChemistryCampaign Chemistry: Orci’s Marina Filippelli and EchoCultura Consulting’s Michael León-Rivera
On February 8, “the world will dance” to Bad Bunny’s Super Bowl halftime show. But for the Hispanic and Latino community, the sight of a global superstar —…
Campaign ChemistryCampaign Chemistry: BBDO Worldwide’s Nancy Reyes and Chris Beresford-Hill
In an era where consumer attention is more fractured than ever, the traditional "ad" is no longer the cure-all for a brand's woes. This week, BBDO Worldwide's…
Campaign ChemistryCampaign Chemistry: The Clio Awards’ Nicole Purcell
What does it take to lead one of the most prestigious award brands in the creative world? For CEO Nicole Purcell, it’s based on humility and hospitality…
Campaign ChemistryCampaign Chemistry: CreatorIQ’s Tim Sovay
We often talk about creators as artists or entertainers, but the reality in 2026 is much simpler: Creators are small business owners. In this episode, Tim…
Campaign ChemistryCampaign Chemistry: Columbia Sportswear's Matt Sutton
When it comes to the world of outdoor apparel, the marketing landscape can often feel like a "sea of sameness" — with endless shots of conquering mountain…
Campaign ChemistryAI lawsuits, Red Lobster’s comeback, Cannes controversies: The news that shaped 2025
As the curtain closes on 2025, the marketing and advertising landscape looks fundamentally different from what it did 12 months ago. It was a year where…
Campaign ChemistryCampaign Chemistry: Habitat for Humanity’s Amy Dunham
Home. It’s a simple word, but it holds a lot: safety, stability, a foundation for the future. Habitat for Humanity has spent nearly 50 years building homes and…
Campaign ChemistryCampaign Chemistry: Pinterest’s Xanthe Wells
Pinterest’s VP of global creative explains why trend fatigue is real, the mainstream is fading and what brands need to understand about how people are…
Campaign ChemistryCampaign Chemistry: Good Loops' Amy Williams
For years, the advertising industry has been obsessed with "purpose." It was the golden ticket for brands looking to connect with a younger, more conscious…
Campaign ChemistryCampaign Chemistry: Klaviyo's Jamie Domenici
For years, the retail playbook was simple: Cut the price, drive the sale. But in the age of AI, the playbook is changing every day. And while Black Friday and…
Campaign ChemistryCampaign Chemistry Rewind: SeeMe Index's Asha Shivaji
This week, we revisit our conversation with Asha Shivaji, the CEO of SeeMe Index, a platform that uses AI to score brands’ purposes, ads and products on…
Campaign ChemistryCommunications: The ultimate advantage when the world comes to play, a podcast presented by FleishmanHillard
Few things unite the world like sport. Global sporting events like the Super Bowl, FIFA World Cup and Olympic & Paralympic Games represent high-stakes…
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Campaign Chemistry: Madison and Wall's Brian Wieser and Fusion Front Media's Olivia Morley
Is the agency world in trouble? Despite the current landscape of layoffs, restructuring and acquisitions, agencies are still consistently producing a stunning…
Campaign ChemistryCampaign Chemistry: United Airlines’ Josh Earnest
Josh Earnest knows a thing or two about navigating turbulence. Earnest spent years behind the podium at The White House, shaping the national conversation as…
Campaign ChemistryHaymarket Media’s 2025 AI Deciphered conference preview
AI Deciphered is back for a second year! On Thursday, November 13, three Haymarket Media publications – PRWeek, Campaign and MM+M – will reunite for a daylong…
Campaign ChemistryCampaign Chemistry: Marketing strategist and author Christina Garnett
Every great brand story begins with trust — and a customer who feels seen. In this episode of Campaign Chemistry, Christina Garnett, marketing strategist and…
Campaign ChemistryCampaign Chemistry Rewind: Béis' Adeela Hussain Johnson
This week we revisit a conversation from last June with Adeela Johnson, CEO and co-founder of travel gear brand Béis, who shared her journey from being a mom…
Campaign ChemistryCampaign Chemistry: State Farm's Alyson Griffin
Alyson Griffin’s journey from Silicon Valley to State Farm has been an award-winning one for a reason: Since joining the brand nearly five years ago, she and…