Campaign Chemistry: Liquid I.V.’s Stacey Andrade-Wells
Liquid I.V. wants you to “take a look at your pee” this Super Bowl and beyond.
The powdered hydration brand appeared last night on America’s “biggest stage,” a la singing toilets, to encourage viewers to pay attention to the major signs of dehydration, particularly during bathroom breaks.
On this episode of Campaign Chemistry, Liquid I.V. CMO Stacey Andrade-Wells joins immediately after the Big Game to give us a behind-the-scenes look at the brand’s journey to its big Super Bowl debut.
The sound bite
"Could I have imagined that I would be putting singing toilets on the Super Bowl? No…
The skinny
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