Campaign Chemistry: Mekanism co-founders Jason Harris, Tommy Means, and director Tony Benna
When Andre Ricciardi was diagnosed with terminal colon cancer, he didn’t want a somber eulogy or a tragic retrospective. He wanted to be called an "idiot" for not going with his friend, Lee, to get a potentially lifesaving colonoscopy a year earlier.
In this episode, we sit down with Mekanism co-founders — CEO Jason Harris and Chief Creative Officer Tommy Means, and Andre is an Idiot director Tony Benna, who also worked alongside Andre at the creative agency, to discuss the documentary and the "Colonoscopy Reminder" campaign they launched to support the film and raise awareness of the…
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