Campaign Chemistry: Land O’Lakes’ Heather Malenshek

Campaign Chemistry · Jun 11, 2026 · 39m

When most people think of Land O’Lakes, they think of the butter in their fridge. But the reality is a $17 billion agribusiness powerhouse that feeds 100 million animals a day and touches every single point of the food value chain.

In this episode, Heather Malenshek, SVP and CMO of Land O’Lakes, sits down to look beyond the dairy aisle. She dives deep into the company’s unique cooperative model, the delicate balance of marketing across both B2B and B2C landscapes and why legacy brands hold a unique kind of cultural power.

Malenshek also breaks down the Modern Rural Collective and Repicturing…