Campaign Chemistry: State Farm's Alyson Griffin
Alyson Griffin’s journey from Silicon Valley to State Farm has been an award-winning one for a reason: Since joining the brand nearly five years ago, she and her team have breathed new life into the 103-year old brand’s marketing, partnering with up-and-coming sports and creator talent, gamifying insurance to engage future consumers and capitalizing on opportunities using its own and established IP to remain part of cultural conversations.
In this conversation, State Farm’s head of marketing discusses her transition from the tech industry to the insurance sector, highlighting the unique…
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