Campaign Chemistry: Rethink’s Sean McDonald
In an industry often obsessed with the next quarterly report, Rethink has built a legacy by focusing on “good, not growth.”
This week, Campaign sits down with Rethink global chief strategy officer and partner Sean McDonald for a dive into an agency culture that prioritizes independence and a fierce commitment to creative excellence.
From the iconic It Has to be Heinz campaign to the genius of the Doritos collaboration with Walton Goggins to sliding in Canada’s DMs on behalf of IKEA, McDonald shares how a "people-first" philosophy actually drives better business results. We dive into the…
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