Campaign Chemistry: Walking the Work in Cannes with 4A’s Justin Thomas Copeland
The industry’s brightest minds descend on Cannes every year to celebrate creativity, but what does it take for a campaign to actually cut through the festival noise and stick with audiences long after the awards are handed out?
In this special "Walk the Work" episode of Campaign Chemistry recorded live from the basement of the Cannes Lions Palais, Jameson Fleming is joined by 4A's CEO Justin Thomas Copeland. Together, they unpack the creative machinery behind three standout marketing initiatives making waves at the festival: the poignant emotional resonance of 'A Mother's Commentary' in live…
The skinny
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