Campaign Chemistry: Marie Stafford and Emma Chiu, VML Intelligence
In a world that feels increasingly messy and contradictory, how do brands find a clear path forward? This week, we sit down with Marie Stafford and Emma Chiu, global directors at VML Intelligence, to explore the findings of their annual Future 100 report.
The conversation dives deep into the cultural phenomenon of "dysoptimism," a state where consumers are bracing for a dystopian future while simultaneously craving practical reasons to stay hopeful. From the cyclical nature of fashion trends to the rise of "blunt communication," we discuss why brand honesty is the ultimate currency in a…
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