Shows / Campaign Chemistry
Campaign Chemistry
On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Episodes
Campaign ChemistryCampaign Chemistry: Stanley 1913's Kate Ridley
It’s not every day a 112-year-old brand becomes the must-have accessory of the moment. But thanks to its commitment to its consumers, Stanley 1913 has gone…
Campaign ChemistryCampaign Chemistry Rewind: Revisiting our chat with Social strategist and content creator Jayde I. Powell
This week on Campaign Chemistry, we’re revisiting a conversation that first aired back in February. ‘Creator-preneur’ Jayde I. Powell discusses her unique…
Campaign ChemistryCampaign Chemistry: Breaking and Entering's Geno Schellenberger and Jack Westerkamp
On this episode of Campaign Chemistry, Luz Corona talks with Geno Schellenberger and Jack Westerkamp, co-founders of Breaking and Entering about their journey…
Campaign ChemistryCampaign Chemistry Rewind: Nespresso's Jessica Padula
In this episode, which first aired last February, Campaign's Luz Corona and Leslie Blount went "off-site" to visit the Nespresso office in New York City's…
Campaign ChemistryCampaign Chemistry: One Twelve Agency’s Hannah Campbell
Being a creator these days is costly. In this episode of Campaign Chemistry, Hannah Campbell, founder and managing director of U.K.-based One Twelve Agency…
Campaign ChemistryCampaign Chemistry: Mita Mallick
The Grinner. Medusa. The Sheriff. No, these aren’t winners of a Halloween costume contest — they’re archetypes in Mita Mallick’s latest book, The Devil Emails…
Campaign ChemistryWhy brands such as Lavazza and Amex belong at the US Open
It’s “the most wonderful time of the year.” In this episode of Campaign Chemistry, Campaign staffers Luz Corona and Leslie Blount explore the evolution of the…
Campaign ChemistryCampaign Chemistry: OKX's Haider Rafique
From navigating the early buzz around blockchain to reshaping the image of one of the world’s largest crypto exchanges, Haider Rafique has seen firsthand how…
Campaign ChemistryCampaign Chemistry: 4As CEO Justin Thomas-Copeland
New tech, new client demands and new ways of defining what great work looks like are rapidly transforming the ad industry, but for Justin Thomas-Copeland…
Campaign ChemistryCampaign Chemistry: IBM's Jonathan Adashek
On this episode of Campaign Chemistry, Luz Corona speaks with Jonathan Adashek, the SVP of marketing and communications at IBM. They explore how IBM’s 113…
Campaign ChemistryCampaign Chemistry: Razorfish’s Dani Mariano
When Dani Mariano joined Razorfish eleven years ago, the agency playbook looked very different. Today, she finds herself writing an altogether new one. With…
Campaign ChemistryCampaign Chemistry Rewind: Uncommon Creative Studio's Nils Leonard
And the winner is...Uncommon Creative Studio. In this episode of Campaign Chemistry, the Campaign team took a special field trip a few subway stops away to the…
Campaign ChemistryCampaign Chemistry: Studio.One's Ajaz Ahmed
For AKQA founder and former chief executive Ajaz Ahmed, leadership is about one thing: being a decent human being. On the latest episode of Campaign Chemistry…
Campaign ChemistryCampaign Chemistry: Creator Kudzi Chikumbu
When it comes to Kudzi Chikumbu’s career success, it’s not just one thing setting him apart. The creator, author and now podcast host shares his journey from…
Campaign ChemistryCampaign Chemistry: Nue Agency CEO Jesse Kirshbaum
In this episode of Campaign Chemistry, Kirshbaum discusses the evolving landscape at the intersection of music and advertising. He highlights the rise of niche…
Campaign ChemistryCannesplaining: Behind the jury room door with two Pharma Lions jurors, a podcast sponsored by Real Chemistry
Join Frank Mazzola, chief creative officer, Real Chemistry; and Alok Gadkar, cofounder, CEO and CCO, Tuesday Communications, to hear stories from behind the…
Campaign ChemistryCampaign Chemistry: Béis Ceo + Founding Member Adeela Hussain Johnson
In this conversation, Adeela Johnson, CEO and co-founder of travel gear brand Béis, shares her journey from being a mom of three to leading the successful D2C…
Campaign ChemistryCampaign Chemistry: Live from Cannes
If you’ve never been to the basement of the Palais, let us set the scene for you. There are dozens of displays of campaigns for each category that show key…
Campaign ChemistryCannesplaining: Behind the main stage, a podcast sponsored by Real Chemistry
What does it take to secure, plan and execute a main stage presentation at Cannes? Christopher Charles, executive creative director at 21Grams, and Fiona…
Campaign ChemistryCompassion, Creativity, Collaboration: Caroline Winterton’s Playbook for DDB North America, sponsored by DDB North America
Caroline Winterton is steering a new era of integration and creativity at North America uniting distinct agency brands while preserving their unique strengths…
Campaign ChemistryCampaign Chemistry: Lupine Creative's Kate Wolff
The founder and CEO of Lupine Creative and LumiCup sits down for a special Pride episode of Campaign Chemistry to share her remarkable (and remarkably bumpy)…
Campaign ChemistryHearts & Carts: Blending humanity and technology in brand building, sponsored by Advantage Marketing Partners
In this episode of Campaign Chemistry, Luz Corona sits down with Christi Geary, GM and head of marketing agency at Advantage Solutions (AUC + Amp), to explore…
Campaign ChemistryCampaign Cannes Global Podcast Episode 1: Lions and Campaign House preview
Campaign’s editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership…
Campaign ChemistryCampaign Chemistry: Saylor's Will Trowbridge
In today's world, every good marketer needs an "escape hatch" plan in case social platforms go awry. But Saylor co-founder and CEO Will Trowbridge knew this…
Campaign ChemistryBeyond the buy: Reimagining media experiences
Havas Media Network’s North American chief investment officer, Jon Stimmel, joins Campaign's Luz Corona to unpack the evolving world of media investment. From…
Campaign ChemistryCampaign Chemistry: X&O's Brett Banker and Eric Segal
After nearly two decades together at major shops, Brett Banker and Eric Segal launched X&O (Experts and Officers) in 2023 with a bold proposition: no pitching…
Campaign ChemistryCampaign Chemistry: Hinge's Jackie Jantos
Dating is hard, but when your brand promise is the dating app "designed to be deleted,” the advertising might arguably be slightly more challenging. And yet…
Campaign ChemistryAI, sports, retail media and the smart moves shaping this year’s upfronts, sponsored by Advantage Marketing Partners
Campaign editor Luz Corona sits down with Doug Grumet, EVP of media, intelligence and innovation at Advantage Marketing Partners, to decode the shifting…
Campaign ChemistryCampaign Chemistry: Tribeca Enterprises' Christopher Brady
In this episode of Campaign Chemistry, Luz Corona sits down with Tribeca Enterprises president, global chief commercial officer Christopher Brady to talk about…
Campaign ChemistryCampaign Cup Finals: Nostalgia, icons, and the art of the Super Bowl ad
In this special edition of Campaign Chemistry, the Campaign US editorial team unpacks the journey of the Campaign Cup, from early matchups to its two…
Campaign ChemistryCampaign Chemistry: SeeMe Index's Asha Shivaji
Much like the Campaign award she received a few weeks ago, Asha Shivaji is an inspiring woman. The CEO of SeeMe Index — a company that uses responsible AI to…
Campaign ChemistryCampaign Chemistry: NBCU's Karen Kovacs
With the Super Bowl and Winter Olympics on the horizon, NBCUniversal is preparing for one of its biggest upfront seasons yet. In this episode, Luz Corona sits…
Campaign ChemistryThe rise of true commerce media, in partnership with PayPal
Technology has evolved and driven new consumer behaviors — forcing advertisers to rethink how they can attract new customers, retain loyal ones and what they…
Campaign ChemistryCampaign Chemistry: Pepsi's Jenny Danzi
What does it take to modernize one of the most recognizable brands in the world? For Pepsi, it means tapping into nostalgia, doubling down on data, and making…
Campaign ChemistryCampaign Chemistry: We Are Rosie’s Maria Lamonica
We Are Rosie wants people to work. The marketing solutions platform was created in 2018 by former ad exec Stephanie Nadi Olson to provide freelance marketers…
Campaign ChemistryCampaign Chemistry with Panera and 72AndSunny
Have you ever eaten something that ‘just meals good’? That’s the premise of Panera’s fun, new brand repositioning. The It Just Meals Good campaign marks a…
Campaign ChemistryCampaign Chemistry: Uncommon Creative Studio's Nils Leonard
And the winner is...Uncommon Creative Studio. In this episode of Campaign Chemistry, the Campaign team took a special field trip a few subway stops away to the…
Campaign ChemistryCampaign Chemistry: Liquid Death's Dan Murphy
From heavy metal to hydration, the rise of the Liquid Death brand proves that strong marketing can revolutionize any brand category. Even water. In this…
Campaign ChemistryCampaign Chemistry: Bloomberg Media Studios’ Ashish Verma
At the heart of the ad industry’s evolution is storytelling. But in a world driven by data and content saturation, how do brands create narratives that truly…
Campaign ChemistryCampaign Chemistry: 4As' Marla Kaplowitz
It's been an epic run for Marla Kaplowitz at The American Association of Advertising Agencies (The 4As). After eight years at the US trade association…
Campaign ChemistryCampaign Chemistry: Nielsen SVP, head of advertisers and agencies Matt Devitt
Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of content and viewing experiences, it can…
Campaign ChemistryWhat will 2030 look like for the ad industry?
The future of marketing is moving fast — AI is reshaping how we work, regulations are shifting and CMOs are being asked to do more than ever before. So, what…
Campaign ChemistryCampaign Chemistry: Worthi's Myles Worthington
Ever have a nice, tasty bowl of 'brand soup'? Let's hope not, as it's a term coined by Worthi founder and CEO Myles Worthington that refers to the result of…
Campaign ChemistryCampaign Chemistry: Social strategist and content creator Jayde I. Powell
Emphasizing the importance of being true to oneself and her belief that “B2B doesn’t have to be B2Boring,” Jayde Powell brings a breath of fresh air to this…
Campaign ChemistryNespresso is brewing impact through luxury, sustainability and innovation
In this episode, Campaign's Luz Corona and Leslie Blount go "off-site" and visit the Nespresso office in Herald Square to chat with Jessica Padula, VP of…
Campaign ChemistryWhy Uber Eats went with Caesar salads and conspiracy theories for Super Bowl LIX
It was the Super Bowl ad that delivered a "dream dinner party" roster of talent. In this episode of Campaign Chemistry, Campaign senior reporter Leslie Blount…
Campaign ChemistryCoors is all of us in SB 'Case of the Mondays' campaign
For all the momentum leading up to The Big Game, the post-Super Bowl blues can make football fans feel pretty slow on a Monday. That's why Coors is reminding…
Campaign ChemistryCampaign Chemistry x Super Bowl Edition: Verizon’s Nick Kelly
A Super Bowl spot featuring the one and only Beyoncé can be a tough act to follow, but Verizon is here to keep the party going. Thirty parties, if we are…
Campaign ChemistryCampaign Chemistry x Super Bowl Edition: Pepsi's Jenny Danzi
On Sunday, Feb. 9th, American families and friends will gather around the TV to watch the Eagles take on the Chiefs in Super Bowl LIX. There will be plenty of…
Campaign ChemistryCampaign Chemistry: The Ankler’s Janice Min
In this conversation, the CEO and founder of The Ankler, Janice Min, discusses the rapid growth of their “hit Hollywood newsletter,” the importance of quality…
Campaign ChemistryCampaign Chemistry: Pinterest's Stacy Malone
In this conversation, Luz Corona and Pinterest VP of global business marketing Stacy Malone explore the unique appeal of Pinterest, particularly its role as a…
Campaign ChemistryCampaign Chemistry: Omnicom Group's Emily K. Graham
Campaign U.S. is back with Convene Marketing Evolved. February 27th in New York City. This is the event for forward thinking professionals looking to tackle…
Campaign ChemistryCampaign Chemistry: Campaign UK's Simon Kanter
In this conversation, Simon Kanter discusses his visit to New York from the UK, focusing on the global transformation of the Campaign brand. The Haymarket…
- Campaign Chemistry
Campaign Chemistry: Top Talks of 2024
Campaign US takes a look back at our podcast conversations throughout 2024, including conversations with Dow Jones and Wall Street Journal CMO Sherry Weiss…
Campaign ChemistryCampaign Chemistry: BMF's Brian Feit and Josh Tierney
BMF founder Brian Feit and head of strategy Josh Tierney discuss their festive collaboration with 'The People's House,' the challenges of working in a historic…
Campaign ChemistryCampaign Chemistry: Whalar’s Joanna Cronk
The creator economy has changed quite a bit over the last six years. And according to Whalar's president of North American Brand Partnerships, Joanna Cronk…
Campaign ChemistryCampaign Chemistry: AKQA's Tesa Aragones
In this conversation, AKQA president Tesa Aragones discusses the business challenges keeping her up at night, her experience creating 12 patents for Nike and…
Campaign ChemistryCampaign Chemistry: American Express' Elizabeth Rutledge
In this conversation, American Express CMO Elizabeth Rutledge discusses the significance of Small Business Saturday, a movement initiated by American Express…
Campaign ChemistryInteract: Redefining the customer and brand experience for growth, sponsored by Interpublic Group
This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, chief solutions officer at…
Campaign ChemistryCampaign Chemistry: Cheil North America's Joe Maglio
Joe Maglio, president of Cheil North America and CEO of McKinney and Barbarian, elaborates on the unique structure of Cheil, its relationship with Samsung and…