Why brands such as Lavazza and Amex belong at the US Open
It’s “the most wonderful time of the year.”
In this episode of Campaign Chemistry, Campaign staffers Luz Corona and Leslie Blount explore the evolution of the US Open into a cultural and marketing phenomenon, highlighting how the event’s fan engagement, brand partnerships and on-site activations have turned it into a playground of creative marketing. This year, the tennis tournament celebrates the 75th anniversary of Althea Gibson, the first Black tennis player to compete at the US Open in 1950 (then called the U.S. National Championship), as her silhouette is the focal point of this year’s…
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