Campaign Chemistry: Stanley 1913's Kate Ridley
It’s not every day a 112-year-old brand becomes the must-have accessory of the moment.
But thanks to its commitment to its consumers, Stanley 1913 has gone from rugged and reliable to viral and vibrant. In this episode of Campaign Chemistry, Stanley chief brand officer Kate Ridley discusses the brand's rich history, its evolution over the years and the strategies that have led to its recent resurgence in popularity (including appearances in this summer’s viral Amazon Prime show, The Summer I Turned Pretty).
Ridley shares insights on how Stanley listens to its consumers and adapts its product…
The skinny
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