Campaign Chemistry: Lupine Creative's Kate Wolff
The founder and CEO of Lupine Creative and LumiCup sits down for a special Pride episode of Campaign Chemistry to share her remarkable (and remarkably bumpy) journey as a proudly queer business founder, and her commitment to empowering the LGBTQ+ community through her agency work and Do The WeRQ — the initiative she cofounded with Graham Nolan.
Wolff also discusses the current state of LGBTQ+ representation in the industry; the impact of societal changes on brand support and brand engagement with the LGBTQ+ community; the importance of brands understanding backlash and having a solid plan…
The skinny
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