Campaign Chemistry: Hinge's Jackie Jantos
Dating is hard, but when your brand promise is the dating app "designed to be deleted,” the advertising might arguably be slightly more challenging.
And yet, the Hinge marketing team is here to keep the app's promise. In this episode of Campaign Chemistry, Hinge president and CMO Jackie Jantos discusses the unique approach of Hinge in the dating app landscape, emphasizing its mission to encourage real-life connections, especially among Gen Z. She shares the importance of storytelling at Hinge headquarters, as seen in No Ordinary Love, a literary storytelling series featuring five real Hinge…
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