Hearts & Carts: Blending humanity and technology in brand building, sponsored by Advantage Marketing Partners
In this episode of Campaign Chemistry, Luz Corona sits down with Christi Geary, GM and head of marketing agency at Advantage Solutions (AUC + Amp), to explore how brands can bridge the perceived divide between technology and humanity in brand building. They unpack why AI alone can’t win hearts, how behavioral science and emotional insight reshape conversion strategies and why the future belongs to brands that blur the line between connection and commerce. Geary shares how unified operating models are helping brands build meaningful, measurable relationships in a tech-fueled world…
The skinny
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