Coors is all of us in SB 'Case of the Mondays' campaign
For all the momentum leading up to The Big Game, the post-Super Bowl blues can make football fans feel pretty slow on a Monday.
That's why Coors is reminding its consumers that the beer is "made to chill" for them on these occasions.
In this post-Super Bowl conversation, Marcelo Pascoa, marketing VP for Coors Brands, discusses the multichannel 'Case of the Mondays' Super Bowl campaign that was launched in January with a series of "universal" and relatable mistakes. The brand inconspicuously teased Monday-prone errors like typos in its advertisements on major advertising "stages" like Times…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.