Campaign Chemistry: Nue Agency CEO Jesse Kirshbaum
In this episode of Campaign Chemistry, Kirshbaum discusses the evolving landscape at the intersection of music and advertising. He highlights the rise of niche artists and "third places," the current state of messiness when it comes to AI and copyright and music festivals like Governor's Ball turning into "brand ball." The discussion also covers successful brand activations during events like Record Store Day and Super Bowl, as well as predictions for 2026.
Key Takeaways
The music industry, much like the ad industry, is shifting towards niche interests, artists and genres.
Vinyl sales are…
The skinny
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