Campaign Chemistry: Worthi's Myles Worthington
Ever have a nice, tasty bowl of 'brand soup'?
Let's hope not, as it's a term coined by Worthi founder and CEO Myles Worthington that refers to the result of brands engaging with a trend that is completely irrelevant to the brands themselves (e.g., Brat summer). Yum.
In this episode of Campaign Chemistry, the agency leader shares insights into his journey of building a cultural connections agency focused on underestimated audiences. He discusses the importance of reimagining DEI, the challenges of growth marketing and the need for brands to authentically engage with cultural conversations to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.