What will 2030 look like for the ad industry?
The future of marketing is moving fast — AI is reshaping how we work, regulations are shifting and CMOs are being asked to do more than ever before. So, what will the next five years look like?
At Campaign Convene 2025, industry leaders tackled these big questions in a panel called Outlook 2030: Preparing for the Next Half-Decade of Marketing. Alison Pepper from the 4As, Donna Sharp from MediaLink and Doug Melville from Jodi AI shared their takes on everything from political and economic shifts to the evolving role of marketers in a rapidly changing world.
The conversation explores the future…
The skinny
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