The rise of true commerce media, in partnership with PayPal
Technology has evolved and driven new consumer behaviors — forcing advertisers to rethink how they can attract new customers, retain loyal ones and what they can do to drive the most impactful campaigns. Commerce and transaction data is one of the last truly intent-driven indicators available. Dr. Mark Grether, SVP of PayPal Ads, joins Campaign to discuss the rise, advancements and value that commerce media provides advertisers in driving truly impactful campaigns.
campaignlive.com
Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.
What we know about advertising, you should know…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.