Shows / Campaign Chemistry
Campaign Chemistry
On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Episodes
Campaign ChemistryCampaign Chemistry: FCB New York's Emma Armstrong
In this conversation, Armstrong discusses her journey at FCB New York over the past five and a half years, highlighting the challenges faced during her tenure…
Campaign ChemistryCampaign Chemistry: TBWA\Chiat\Day NY's Emily Wilcox
After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWA\Chiat\Day in April this year. Wilcox…
Campaign ChemistryCampaign Chemistry: Tapestry's Sandeep Seth
Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and Tapestry chief growth officer…
Campaign ChemistryCampaign Chemistry: Crispin's Steve Denekas
Steve Denekas joined Crispin as chief creative officer in February from Dept and set about reinventing the 59-year-old agency by leaning into its history while…
Campaign ChemistryCampaign Chemistry: WPP's Michael Houston
Michael Houston is president of the US for the holding company. He assumed that role in 2022 following 15 years with Grey Group, one of the holding company's…
Campaign ChemistryCampaign Chemistry: Lowe's Jennifer Wilson
Odds are you find yourself in a home improvement store every month grabbing flowers for the garden, a new backdoor or even a 12-foot abominable snowman…
Campaign ChemistryCampaign Chemistry: Bubble Skincare's Lindsay St. Clair
Bubble Skincare launched in 2020, when Gen Z founder Shai Eisenman saw a white space in the market to reach people in her own cohort with safe, affordable and…
Campaign ChemistryCampaign Chemistry: Twitch's Rachel Delphin
There are many common misconceptions about the gaming community that Rachel Delphin is working to dispel. The Twitch CMO says that as livestreaming technology…
Campaign ChemistryCampaign Chemistry: Ulta Beauty CMO Michelle Crossan-Matos
Ulta Beauty is on a mission to bring joy to its customers and the world more broadly by flipping the narrative around beauty from negative to positive. Leading…
Campaign ChemistryCampaign Chemistry: Lay’s and Quaker global VP of brand Ciara Dilley
How do you retain the heritage of a legacy brand while keeping it fresh for a new generation of consumers? That’s the challenge Ciara Dilley tackles every day…
Campaign ChemistryPositioning power: The strategic strength of saying no, sponsored by Ammunition
In this episode, Jeremy Heilpern, CEO of Ammunition, reveals the game-changing impact of strategic positioning on agency success. Heilpern dives into how the…
Campaign ChemistryFrontdoor SVP and chief revenue officer Kathy Collins
Not everyone might find the home warranty space exciting, but Kathy Collins does. The SVP and chief revenue officer of Frontdoor is responsible for overseeing…
Campaign ChemistryAriel Kaye, founder of Parachute
Ariel Kaye started Parachute 10 years ago with a focus on two things: quality and brand. The home goods and bedding company launched in 2014, as…
Campaign ChemistryGeorgia-Pacific SVP of CPG marketing and CX Laura Knebusch
After 12 years at Georgia-Pacific, Laura Knebusch last year worked her way up to lead the marketing department for the paper company’s consumer products…
Campaign ChemistryETS chief marketing and innovation officer Michelle Froah
Michelle Froah established her career at major brands such as Samsung, Procter & Gamble, Kimberly-Clark and MetLife. But a little over a year ago, she took on…
Campaign ChemistryCampaign Chemistry: Adolescent Content cofounder and CCO Ramaa Mosley
As the U.S. hurdles toward the 2024 presidential election, both candidates are confronted with the same issue brands face every day: how to reach Gen Z. With…
Campaign ChemistryCampaign Chemistry: Night Market chief business officer George Musi
Musi chats about evolutions in the commerce space amid Amazon Prime Day sales. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop…
Campaign ChemistryCampaign Chemistry: VML global chief creative officer Debbi Vandeven DEK: Vandeven debriefs on being Titanium jury president at Cannes Lions and shares her vision for creativity at VML.
The Titanium Lion is the most coveted award in Cannes, recognizing entrants for groundbreaking and innovative work that makes the jury — and consumers — view…
Campaign ChemistryCannes daily global podcast episode 5: Campaign beach party, plus latest wins
Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign…
Campaign ChemistryRoku's countdown to Cannes 2024, sponsored by Roku
Fresh off its NewFront in April, Roku is coming back to the beach for Cannes 2024. Rachel Helfman, Roku’s director of ad marketing and creative solutions, will…
Campaign ChemistryCannes daily global podcast episode 4: Elon Musk puts free speech before advertisers
Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada, and Alison Weissbrot…
Campaign ChemistryCannes daily global podcast episode 3: Craft and entertainment winners
Charlotte Rawlings, roving reporter for Campaign in the UK, Maisie McCabe, editor of Campaign UK, Rahat Kapur, editor of Campaign Asia, and Alison Weissbrot…
Campaign ChemistryCannes daily global podcast episode 2: Big wins in audio, health and outdoor
Nicola Merrifield, premium content editor of Campaign in the UK, David Brown, joint editor of Campaign Canada, and Kate Magee, global intelligence editor of…
Campaign ChemistryCannes daily global podcast episode 1: Awards preview and new humour category
In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of…
Campaign ChemistryCampaign Chemistry: McCann Worldgroup CCO Javier Campopiano
Javier Campopiano is getting ready for his first Cannes Lions festival leading creative globally for McCann Worldgroup. The Argentinian-born creative joined…
Campaign ChemistryWanderlust Chronicles: Navigating Travel's Evolution with Christine Maguire, sponsored by TripAdvisor
Wanderlust Chronicles: Navigating Travel's Evolution is a conversation that gives you a look into the dynamic world of travel, featuring TripAdvisor's VP…
Campaign ChemistryCampaign Chemistry: Dow Jones and Wall Street Journal CMO Sherry Weiss
After a career in financial services marketing, Sherry Weiss pivoted to the media business in 2022 when she joined Dow Jones and The Wall Street Journal as…
Campaign ChemistryHoliday Planning Unwrapped: Streaming to Sleighing this Q4, sponsored by Roku
As savvy marketers start planning their holiday campaigns, it's time to unwrap how to make your brand unmissable this season. Delve into why TV not only sparks…
Campaign ChemistryWill 2024 be the last year in the upfronts without an ad effectiveness currency? Sponsored by Beatgrid
In this episode, we explore how ad effectiveness measurement, especially through solutions like Beatgrid, can enhance campaign evaluation by tying actual…
Campaign ChemistryCampaign Chemistry: Grey’s Laura Maness and Gabriel Schmitt
108-year-old Grey has its eyes on the future. The iconic ad agency has brought on a new leadership team over the past two years, led by Laura Maness as global…
Campaign ChemistryCampaign Chemistry: Nielsen chief product officer Deirdre Thomas
After a few years of ups and downs, Nielsen is on its way to transforming its flagship TV measurement product for an audience-first world. The company rolled…
Campaign ChemistryCampaign Chemistry: StreetEasy head of integrated marketing Bridget Sullivan
If you live in New York City, you’re more likely than not familiar with StreetEasy. The Big Apple-focused real estate app has cemented itself as the place to…
Campaign ChemistryCampaign Chemistry Rewind: Wieden + Kennedy co-CCOs Marques Gartrell and Brandon Henderson
This episode first aired January 31st, 2024. If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking…
Campaign ChemistryCampaign Chemistry: Snap CCO Colleen DeCourcy
Colleen DeCourcy has carved a career out of pushing boundaries and making change. In her nine years leading Wieden+Kennedy, DeCourcy evolved the agency to…
Campaign ChemistryHow Roku is driving discovery with Subaru, sponsored by Roku
Subaru is a brand built on exploration and discovery. As discovery becomes more digital for shoppers, Roku has been there to help Subaru compress the purchase…
Campaign ChemistryCampaign Chemistry: SS+K CEO Nadja Bellan-White
Nadja Bellan-White is a staunch advocate for purpose at a time when brands are retreating from having a cultural point of view. In fact, she returned to the…
Campaign ChemistryCampaign Chemistry: The Martin Agency CEO Danny Robinson
After 20 years at The Martin Agency wearing many different hats, Danny Robinson took on the CEO role in January. He had previously been chief creative officer…
Campaign ChemistryCampaign Chemistry: Deloitte CMO Suzanne Kounkel
Suzanne Kounkel jokes that her job as Deloitte’s U.S. and global CMO is penance for all of the times she pushed her CMO clients to work faster and more…
Campaign ChemistryCampaign Chemistry: AKQA founder and CEO Ajaz Ahmed
It’s been 30 years since Ajaz Ahmed founded AKQA, the agency named after his own initials. It was the dawn of the internet, and his experience working with…
Campaign ChemistryMekanism CEO Jason Harris
When Jason Harris and cofounders started Mekanism 17 years ago, social media had just begun reshaping the advertising and creative landscape. Today, Mekanism…
Campaign ChemistryLegacy brands, generative AI and the future of creativity: Campaign Convene
At Convene: Creativity Converged, hosted by Campaign US on Tuesday, February 27 in New York City, leading and up-and-coming marketers, creatives and industry…
Campaign ChemistryCampaign Chemistry: The New York Times global chief advertising officer Joy Robins
While The New York Times has arguably been one of the biggest success stories in the great pivot to subscription revenue, advertising still plays a significant…
Campaign ChemistryCampaign Chemistry: Accenture CMO Jill Kramer
Jill Kramer has the unique challenge of marketing an organization as sprawling and complex as Accenture in ways that are simple to understand. Her combined…
Campaign ChemistryCampaign Chemistry: The best and worst moments of Super Bowl LVIII
Super Bowl LVIII has come to a close, with the Kansas City Chiefs beating the San Francisco 49ers in overtime. But at Campaign US, we were watching for the…
Campaign ChemistryCampaign Chemistry: Annex88 CCO Andre Gray
After a spurt of momentum in 2020, the industry is in a state of stasis when it comes to making progress on diversity, equity and inclusion. That’s why a group…
Campaign ChemistryWieden + Kennedy co-CCOs Marques Gartrell and Brandon Henderson
If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake. Marques Gartrell and…
Campaign ChemistryMother CCO Joe Staples
What is an idea? Something that either helps you experience the world better or understand it better. That’s according to Joe Staples, chief creative officer…
Campaign ChemistryThe ‘Superhuman’ revolution: Transforming health in the tech era
Havas’ inaugural ‘Superhuman’ report, launched at the 2024 Consumer Electronics Showcase (CES), navigates a redefined realm of health and wellness bridging the…
Campaign ChemistryVML global CEO Jon Cook
In October, WPP shook the industry with news that it would merge VMLY&R with Wunderman Thompson, creating what it called the world’s largest creative agency…
Campaign ChemistryCollectively CEO Ryan Stern
Ryan Stern was doing influencer marketing before influencers were a thing. With roots in the food-blogging world, Stern began connecting bloggers with brands…
Campaign ChemistryDentsu Creative U.S. CEO Abbey Klaassen
Lots of change has marked the last two years at Dentsu. A reevaluation of operations in 2022 kicked off a restructuring at the Japanese parent company that saw…
Campaign ChemistryCampaign Chemistry: The best of 2023
2023 was a year full of ups and downs for the ad industry, from layoffs and threats of recession to breakthrough innovation and inspiring creative work. On…
Campaign ChemistryNavigating the future of TV streaming: 2024 is the year advertisers will cut the cord, a podcast sponsored by Roku
The TV streaming landscape is ever evolving and marketers are working hard to stay one step ahead of trends in TV streaming. With over 75 million active…
Campaign ChemistryCampaign Chemistry: Fig founder and creative chairman Mark Figliulo
Creatives, Mark Figliulo has a message for you: Wake up. The founder and creative chairman at Fig believes that in today’s world, data, technology and AI are…
Campaign ChemistrySpecial holiday episode
It’s almost 2024, and you know what that means: It’s time to look back at the highs and lows of 2023. Campaign US creative editor Sabrina Sanchez, reporter…
Campaign Chemistry72andSunny global CEO Evin Shutt
Evin Shutt was one of the first employees at 72andSunny. Seventeen years later, she’s running the agency as global CEO. During that time, the creative industry…
Campaign ChemistryCampaign Chemistry: We Are Social U.S. CEO Rebecca Coleman
In the old days of advertising, disciplines such as creative, PR and experiential had distinct swim lanes. Not anymore. Now that brands can interact with…
Campaign ChemistryCampaign Chemistry: Canva CMO Zach Kitschke
Zach Kitschke has been with Canva since the beginning, when it launched as a startup in Perth, Australia in 2013. Almost 11 years later, he runs a global…
Campaign ChemistryCampaign Chemistry: VMLY&R Commerce U.S. CEO Tyler Murray
Consumers are expected to spend more than $200 billion this holiday season, up 4.8% YoY, according to Adobe, despite ongoing concerns around inflation and the…
Campaign ChemistryCampaign Chemistry: TBWA\Chiat\Day LA CEO Erin Riley
Like many creative agencies, TBWA\Chiat\Day LA is looking for its next phase of growth. As part of a network that prides itself on disruption, CEO Erin Riley…