Campaign Chemistry: Dow Jones and Wall Street Journal CMO Sherry Weiss
After a career in financial services marketing, Sherry Weiss pivoted to the media business in 2022 when she joined Dow Jones and The Wall Street Journal as chief marketing officer.
There, she’s focused on driving subscription growth and engagement while broadening the audience beyond finance professionals and C-suite executives to all working professionals with an interest in business news. Under Weiss, The Journal this week launched its largest brand campaign in years based on this premise, highlighting its quality journalism and its appeal to a broad audience.
In this episode, Weiss chats…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.