Campaign Chemistry: Lowe's Jennifer Wilson
Odds are you find yourself in a home improvement store every month grabbing flowers for the garden, a new backdoor or even a 12-foot abominable snowman Christmas decoration.
And in most corners of the country, odds are you have two competing options–Home Depot or Lowe’s Home Improvement. So how does the latter win consumers over? The brand is focused on developing a stronger loyalty program to drive more repeat visits, while using its creative to reach the newest generation of home buyers.
The brand has shot for the stars with its partnerships, bringing in the world’s top soccer star, Lionel…
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