Campaign Chemistry: We Are Social U.S. CEO Rebecca Coleman

Campaign Chemistry · Nov 29, 2023 · 38m

In the old days of advertising, disciplines such as creative, PR and experiential had distinct swim lanes. Not anymore.

Now that brands can interact with consumers directly on social media, and their experiences and work can be amplified organically online, creativity and brand work can come from anywhere.

For We Are Social, which merged with sister agency The Narrative Group a year ago, the goal is to help brands tap into culture, either online or through real-world experiences, by prioritizing what U.S. CEO Rebecca Coleman calls “earned-led creativity.”

In this episode, Coleman chats about…