Mekanism CEO Jason Harris
When Jason Harris and cofounders started Mekanism 17 years ago, social media had just begun reshaping the advertising and creative landscape. Today, Mekanism is adapting to a different shift — the need to build brand awareness while also driving performance.
Acquired in 2022 by Canada-based holding company Plus Company, Mekanism began shifting its offer around the premise of “soul and science” — prioritizing the importance of brand-building that extends creativity through the full funnel. Harris is candid that the shift wasn’t easy — but a year and a half later, the dust has settled and the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.