Campaign Chemistry: TBWA\Chiat\Day NY's Emily Wilcox
After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWA\Chiat\Day in April this year.
Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.
She describes how she is using the latter as inspiration to…
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