Shows / Campaign Chemistry
Campaign Chemistry
On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Episodes
Campaign ChemistryCampaign Chemistry: Leo Burnett’s Britt Nolan and Liz Taylor
Since its inception in 1935, Leo Burnett has stood the test of time in the creative and advertising industry by continuing to serve clients with award-winning…
Campaign ChemistryCampaign Chemistry: Movers+Shakers’ Evan Horowitz and Geoffrey Goldberg
Movers+Shakers exploded onto the scene as one of the first agencies that truly understood how to navigate TikTok and emerging social spaces for clients. But it…
Campaign ChemistryCampaign Chemistry: Initiative global CEO Dimitri Maex
It’s been a year and a half since Dimitri Maex joined IPG Mediabrands’ Initiative as global CEO, and the agency has already redesigned its processes and teams…
Campaign ChemistryMastering brand media measurement, in partnership with Collective Measures
Brand media is a key pillar in any marketing plan. But marketers are struggling to measure and evaluate their campaigns with less and less data available. In…
Campaign ChemistryCampaign Chemistry: Omnicom Media Group CEO Florian Adamski
Omnicom Media Group (OMG) is on a winning streak. Just off the heels of winning Beiersdorf and retaining HSBC’s global media business, the Omnicom-owned media…
Campaign ChemistryCampaign Chemistry: DDB Worldwide global president and COO Alex Lubar
It’s been just about a year since Alex Lubar left his 12-year tenure at McCann to join DDB as global president and chief operating officer. In that time, he…
Campaign Chemistry40 Over 40 honoree spotlight: Shachar Scott
In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40…
Campaign Chemistry40 Over 40 honoree spotlight: Michael Solomon
In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40…
Campaign Chemistry40 Over 40 honoree spotlight: Latraviette Smith-Wilson
In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40…
Campaign ChemistryCampaign Chemistry: BBH president Agnes Fischer and CCO Erica Roberts
Agnes Fischer and Erica Roberts joined BBH USA just about a year ago as the agency was undergoing change in the region. Then-CEO Amani Duncan had left, and the…
Campaign ChemistryCampaign Chemistry: Barkley CCO Katy Hornaday
After building her career at agencies including Crispin Porter + Bogusky in Boulder, Colorado, and MullenLowe in Boston, Katy Hornaday joined Barkley in 2012…
Campaign ChemistryCampaign Chemistry: PepsiCo VP of creative and digital Chris Bellinger
Chris Bellinger joined PepsiCo five years ago with an opportunity to drive creative work for its iconic household brands, from Doritos to Quaker. Today, he’s…
Campaign ChemistryCampaign Chemistry: AARP chief marketing and comms officer Martha Boudreau
Being older than 50 isn’t what it used to be. Today, the population is aging, people are living and working longer and being a certain age doesn’t necessarily…
- Campaign Chemistry
Campaign Chemistry: Doner CEO David DeMuth
David DeMuth began his career in advertising at Detroit-based creative agency Doner in 1989. Fast forward to 2023, and he’s been CEO of the 85-year-old…
Campaign ChemistryCampaign Chemistry: BBDO Worldwide CEO Andrew Robertson
As Andrew Robertson approaches his 20th anniversary as president and CEO of BBDO Worldwide, the world is changing faster than ever. When he took on the role in…
Campaign ChemistryCampaign Chemistry Special Episode: BIG Awards juror Geno Schellenberger
Geno Schellenberger, senior communications manager at Havas Chicago, sat on the Campaign US BIG Awards jury last year evaluating the consumer packaged goods…
Campaign ChemistryAddressing discoverability and churn: The current state of streaming, in partnership with wurl
Streaming is in the spotlight, and for good reason: Advertising spend on Connected TV is growing rapidly as more viewers ditch their cable subscriptions…
Campaign ChemistryCampaign Chemistry: Digitas North America CEO Amy Lanzi
It’s been three months since Amy Lanzi took on the CEO role at Digitas North America. She stepped in for longtime Digitas vet Jodi Robinson, who had been with…
Campaign ChemistryCampaign Chemistry: Edelman global CCO Judy John
Judy John left a career at creative agencies in 2019 to build a global creative department at PR giant Edelman. After nearly two decades at Leo Burnett, where…
Campaign ChemistryHavas on health — Campaign talks to the experts, in partnership with Havas
Campaign US editor, Alison Weissbrot, speaks to Havas to discuss how the Creative Network is building its reputation as a force for driving meaningful change…
Campaign ChemistryActor or ally? How to avoid performative advocacy, in partnership with Assembly
New research found that 68% of respondents worry that when companies speak out it is a marketing ploy; 60% insist a company speaking out must be living the…
Campaign ChemistryDialing Up ‘Fame and Flow’: How Initiative is Staying on Top of its Game, in partnership with Initiative
With more than 50 clients, Initiative is a New York City-based global media agency that brings ‘Fame and Flow’ to major brands like Amazon, Liberty Mutual, and…
Campaign ChemistryDay One Agency & USC Annenberg on reaching Gen Z consumers, in partnership with Day One Agency
Day One Agency, Campaign US’ Independent Agency of the Year and PRWeek’s Outstanding Midsize Agency of the Year 2023, is hyperinterested in reaching and…
Campaign ChemistryCampaign Chemistry live from Cannes: Havas’ Yannick Bolloré
At Cannes Lions 2023, AI is the talk of the Croisette — and Yannick Bolloré is ready to embrace it. The Havas global CEO sees potential not just in the…
Campaign ChemistryEvolving Brand Storytelling for Advertisers: Roku’s Chris Bruss, in partnership with Roku
With over 71 million active accounts and a presence in nearly half of US broadband homes, the Roku platform enables advertisers to reach millions of engaged…
Campaign ChemistryCannes daily global podcast episode 3: Nike and Clash of Clans win, plus humour is back
Imogen Watson, work and inspiration editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Robert Sawatzky, editorial director of Haymarket…
Campaign ChemistryCannes daily global podcast episode 2: NZ does the double, BA wins big Read more at: https://www.campaignasia.com/article/cannes-daily-global-podcast-episode-2-nz-does-the-double-ba-wins-big/484968
Raahil Chopra, editor of Campaign India, Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, Gurjit Degun…
Campaign ChemistryCannes daily global podcast episode 1: Festival predictions and 6% rise in entries
Alison Weissbrot, editor of Campaign US, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia…
Campaign ChemistryCampaign Chemistry: Havas’ Stephanie Nerlich and Myra Nussbaum
A little over a year ago, Havas merged its creative agency business under the global leadership of Havas Health & You CEO Donna Murphy. Since then, the synergy…
Campaign ChemistryCampaign Chemistry: Tim Smith, president, Chemistry
Independent agency Chemistry has a philosophy that’s all about “blowing shit up.” For clients, this means dissecting a problem to its core and creating…
Campaign ChemistryCampaign Chemistry: Kin founders Kwame Taylor-Hayford and Sophie Ozoux
Each spring, ahead of the Cannes Lions festival, a debate crops up in the industry about whether purpose-driven work should dominate industry award shows…
Campaign ChemistryCampaign Chemistry: The Knot Worldwide’s Jenny Lewis
From the wedding bust of 2020 to the wedding boom of 2022, the business of getting hitched has nothing but a wild ride. Now, as 2023 promises a return to…
Campaign ChemistryCampaign Chemistry Rewind: WPP’s chief creative officer Rob Reilly, 4.5.2023
Nearly two years ago, Rob Reilly joined WPP as its first chief creative officer with a remit to make it the most creative company in the world. Since then, the…
Campaign ChemistryThe state of sustainable advertising, in partnership with Scope3
Sustainable advertising is now a vibrant, active movement. And that’s important because for the first time, success extends far beyond our ecosystem. We’re…
Campaign ChemistryCampaign Chemistry: Invisalign CMO Raj Pudipeddi
The biggest barriers to adopting teeth aligners like Invisalign is inertia among dentists and orthodontists, who default to braces as the go-to fix for crooked…
Campaign ChemistryCampaign Chemistry: Pereira O’Dell creative chairman PJ Pereira
PJ Pereira began his celebrated career as an advertising creative and a programmer in Brazil. As a right- and left-brained thinker who enjoyed writing and…
Campaign ChemistryHow Roku Plans to Make Brands Unmissable in TV Today, in partnership with Roku
With the Upfronts season just around the corner Julian Mintz, Roku’s Head of US Brand Sales, takes some time to discuss where current market trends are headed…
Campaign ChemistryRevolutionizing Advertising with Virtual Product Placement, in partnership with Ryff
Virtual product placement, enabled by advances in technology, is quickly becoming the future of advertising. With the ability to seamlessly integrate products…
Campaign ChemistryCampaign Chemistry: Diageo chief marketing and innovation officer Ed Pilkington
Running a portfolio of spirits and alcohol brands requires constant innovation to keep up with consumer taste and purchasing preferences. It’s an area Ed…
Campaign ChemistryCampaign Chemistry: FCB’s Tyler Turnbull and Susan Credle
As FCB celebrates its 150th anniversary, it’s continuing to keep its work fresh and client relationships strong. After longtime global CEO Carter Murray…
Campaign ChemistryCampaign Chemistry: PMG CEO George Popstefanov
George Popstefanov was fascinated by e-commerce before most people were — a curiosity that shaped his agency, PMG, into what it is today. He launched the…
Campaign ChemistryCampaign Chemistry: WPP’s chief creative officer Rob Reilly
Nearly two years ago, Rob Reilly joined WPP as its first chief creative officer with a remit to make it the most creative company in the world. Since then, the…
Campaign ChemistryCampaign Chemistry: Droga5 CEO Susie Nam
Susie Nam’s career trajectory isn’t the typical one of an ad agency exec. Rather than bouncing around to different top-tier creative agencies before landing…
Campaign ChemistryCampaign Chemistry: Goodby, Silverstein & Partners’ CCO Margaret Johnson
Margaret Johnson started her career at the bottom of the totem pole at San Francisco-based creative agency Goodby Silverstein & Partners. Twenty-five years…
Campaign ChemistryCampaign Chemistry: Direct Digital Holdings CEO Mark Walker
2022 was a big year for Direct Digital Holdings. The Black-owned programmatic business went public just over a year ago, after years of successive growth. The…
Campaign ChemistryRoku and DoorDash Bring TV Streaming and Food Delivery to Life, in partnership with Roku & DoorDash
Roku and DoorDash have recently teamed up to bring on-demand delivery directly to the TV screen. Consumers can now conveniently get their favorite food…
Campaign ChemistryCampaign Chemistry: DDB Latina’s Juan Carlos Ortiz
Juan Carlos Ortiz became president and CEO at DDB Latina in 2008 with the vision to unite multicultural marketing across continents through a cultural approach…
Campaign ChemistryCampaign Chemistry REWIND: Mojo Supermarket’s Mo Said 00:0039:27
As an agency leader, Mo Said does things a bit differently. After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch…
Campaign ChemistryCampaign Chemistry: Reckitt’s Fabrice Beaulieu
Fabrice Beaulieu is chief marketing, sustainability and corporate affairs officer at Reckitt, a unique role that allows him to oversee both marketing and CSR…
Campaign ChemistryCampaign Chemistry: McCann Worldgroup global CEO Daryl Lee
Daryl Lee took on the role as global CEO of McCann Worldgroup in July 2022 with a vision to bring the network’s multidisciplinary agencies closer together…
Campaign ChemistryCampaign Chemistry: EssenceMediacom US CEO Jill Kelly
https://www.essencemediacom.com/ Jill Kelly’s background as a chief marketing officer makes her uniquely positioned to bring the recently merged…
Campaign ChemistryCampaign Chemistry: TBWA\Worldwide creative chairman John Hunt
John Hunt is one of the most awarded advertising creatives of all time. In 1983, he cofounded the agency Hunt Lascaris out of South Africa with a goal to put…
Campaign ChemistryCampaign Chemistry: Via Agency CEO Leeann Leahy
Leeann Leahy was a lifetime New Yorker working at big Madison Avenue agencies when she decided to pick up and move to Portland, Maine, to become CEO of the…
Campaign ChemistryThink Forward if you want to master social media, in partnership with plus company and we are social
Just when you think you might have social media figured out, it changes notably on every level. This is a reality that marketers have to accept. Once they do…
Campaign ChemistryCampaign Chemistry: Hilton CMO Mark Weinstein
Mark Weinstein joined Hilton to help the iconic hotel chain merge loyalty programs for 19 distinct hotel brands across the globe into one. Fast forward 12…
Campaign ChemistryEverything You Missed at CES 2023, presented by Channel Factory
Campaign US' Alison Weissbrot and Channel Factory's Lauren Douglass chat through CES 2023 and what advertising trends to watch this year. They recap the brands…
Campaign ChemistryCampaign Chemistry: Logitech global CMO Najoh Tita-Reid
Three years ago, you might have thought of Logitech as a hardware brand selling ’90s-era keyboards and mice for the office. Logitech still sells this hardware…
Campaign ChemistryCampaign Chemistry: Gale president and CEO Brad Simms
Bringing creative and media together is the Holy Grail for many agencies, which pull together teams and disciplines to cater to their clients. This can often…
Campaign ChemistryCampaign Chemistry: Airbnb global head of marketing Hiroki Asai
Airbnb shocked the advertising market when it announced a permanent shift away from performance marketing in 2021. But global head of marketing Hiroki Asai…
Campaign ChemistryCampaign Chemistry: Vivid Seats CMO Tyra Neal
Live and in person are back — and Vivid Seats is ready to connect fans with their bucket list events. The ticket resale exchange competes in a crowded field by…