Campaign Chemistry: Goodby, Silverstein & Partners’ CCO Margaret Johnson

Campaign Chemistry · Mar 22, 2023 · 35m

Margaret Johnson started her career at the bottom of the totem pole at San Francisco-based creative agency Goodby Silverstein & Partners. Twenty-five years later, she’s running the creative department as chief creative officer.

Johnson rose to the top with persistence and hard work, but also by building her own brand — advice she gives to younger female employees looking to make a name for themselves in the business. She’s led Goodby’s team in creating award-winning Super Bowl spots for brands such as Sam Adams and Doritos, all the way through using AI to recreate people’s dreams for the Dalí…