Campaign Chemistry: BBDO Worldwide CEO Andrew Robertson
As Andrew Robertson approaches his 20th anniversary as president and CEO of BBDO Worldwide, the world is changing faster than ever.
When he took on the role in 2004, Mark Zuckerberg was creating Facebook in his Harvard dorm room. Fast forward to today, and the ad industry is contending with the rise of generative AI, ongoing media fragmentation and ever-changing consumer habits.
But for Robertson, the core of the job remains the same: to create iconic ideas that resonate with consumers and drive them to take action.
In this episode, Robertson also shares his views on why advertising has been…
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