Campaign Chemistry: PepsiCo VP of creative and digital Chris Bellinger
Chris Bellinger joined PepsiCo five years ago with an opportunity to drive creative work for its iconic household brands, from Doritos to Quaker.
Today, he’s running a 95-person in-house agency that works across PepsiCo’s broad portfolio to develop creative that keeps its brands at the pulse of culture.
An agency vet, Bellinger has had success in-house by bringing empathy and open communication to the client-agency relationship — something both sides are often lacking for the other. On the brand side, he’s had an opportunity to take big creative swings — from working with David Beckham and…
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