Campaign Chemistry: Airbnb global head of marketing Hiroki Asai
Airbnb shocked the advertising market when it announced a permanent shift away from performance marketing in 2021. But global head of marketing Hiroki Asai says that all of the travel platform’s efforts are focused not on selling a lofty purpose for Airbnb, but to better explain its products and services to users.
Asai, a two-time Campaign US CMO 50 honoree, leads Airbnb’s in-house marketing team, which handles all facets of the brand from creative to advertising, research, product marketing and more. Having creatives in-house allows teams to work more closely together and marketing efforts…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.