Campaign Chemistry: Initiative global CEO Dimitri Maex
It’s been a year and a half since Dimitri Maex joined IPG Mediabrands’ Initiative as global CEO, and the agency has already redesigned its processes and teams around integrating what he calls “fame and flow” — in other words, building brand love and recognition while creating seamless customer experiences.
Maex, who was previously global CEO at Reprise, has been an early adopter of AI, hiring a chief AI officer in early 2021, before ChatGPT was a blip on most people’s radar. He’s now thinking about how to apply the technology across people, processes and products that enhance Initiative's…
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