Campaign Chemistry: DDB Latina’s Juan Carlos Ortiz
Juan Carlos Ortiz became president and CEO at DDB Latina in 2008 with the vision to unite multicultural marketing across continents through a cultural approach to creativity. Under his leadership, South and Central American marketing efforts were united with Miami, Hispanic North America and Spain.
The multi-continental effort hasn’t been without its challenges. Specifically, incorporating nuances between markets under a universal focal point. But Ortiz has faced it head on. To create a universal standard, DDB Latina has developed a creativity benchmark called the “Bullseye system” in which…
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