Campaign Chemistry: The Knot Worldwide’s Jenny Lewis
From the wedding bust of 2020 to the wedding boom of 2022, the business of getting hitched has nothing but a wild ride. Now, as 2023 promises a return to normalcy, Jenny Lewis, chief marketing officer at The Knot Worldwide faces a new challenge:reaching a younger generation of couples and adapting to a risky economic climate.
Joining from Uber, where she served as the head of marketing for the U.S. and Canada, Lewis has used her expertise in scaling two-sided marketplaces to lead marketing, insights and editorial initiatives for The Knot and its 19 global brands across 16 countries.
Under her…
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