Campaign Chemistry: McCann Worldgroup global CEO Daryl Lee
Daryl Lee took on the role as global CEO of McCann Worldgroup in July 2022 with a vision to bring the network’s multidisciplinary agencies closer together. With a career path straddling both media and creative agencies, he has the background to do it.
The ultimate goal is to put audience planning and data at the heart of what McCann does best: build enduring brands. That involved a restructuring of its leadership team to create dual roles across agencies and at the Worldgroup level to ensure key execs have “hats” in both camps.
In this episode, Lee chats about how the network is attracting…
The skinny
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