Campaign Chemistry REWIND: Mojo Supermarket’s Mo Said 00:0039:27

Campaign Chemistry · Mar 1, 2023 · 39m

As an agency leader, Mo Said does things a bit differently.

After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.

Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don’t work for free. For Said, these are…