Shows / Campaign Chemistry
Campaign Chemistry
On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Episodes
Campaign ChemistryMusic Video's Comeback to the Living Room, in partnership with Vevo
As the world’s leading music video network, Vevo is experiencing incredible growth on Connected TV - from expanding its distribution footprint to niche…
Campaign ChemistryFinding a better way to grow in a downturn, in partnership with Wavemaker
The Wavemaker team presented research into how and where US consumers are feeling the pinch, which categories are most affected and what they want to see from…
Campaign ChemistryCampaign Chemistry: Code & Theory’s Dan Gardner and Michael Treff
When Code & Theory launched in 2001, digital had a much different meaning. But fast-forward to today, and the world continues to adapt to new technologies that…
Campaign ChemistryCampaign Chemistry: IPG Health CEO Dana Maiman
IPG consolidated its health agencies under the IPG Health banner in July 2021, putting longtime FCB Health CEO Dana Maiman at the helm, where she oversees 45…
Campaign ChemistryCampaign Chemistry: Morgan Stanley CMO Alice Milligan
When you think of Morgan Stanley, diversity and accessibility might not be the first thing that comes to mind. But Alice Milligan, who joined as CMO in May…
Campaign ChemistryCampaign Chemistry: Johannes Leonardo’s Jan Jacobs and Leo Premutico
Fifteen years ago, just as the iPhone was launched, Jan Jacobs and Leo Premutico left the big agency world to strike out on their own. Indie agency Johannes…
Campaign ChemistryThe Power of Humor in Business, presented by Peppercomm
Steve discusses the power of humor in business, and how the tenets of humor change perspectives on leadership styles and open participants’ minds to creative…
Campaign ChemistryCampaign Chemistry: Upwork CMO Melissa Waters
As work has changed irrevocably in the past two years, Upwork has leaned into its category dominance in the talent marketplace sector to push organizations to…
Campaign ChemistryCampaign Chemistry: SmileDirectClub CMO John Sheldon
When Apple released the iOS 14.5 update that limited tracking visibility on its devices, direct-to-consumer brands had to pivot. John Sheldon, chief marketing…
Campaign ChemistryRoku and Jägermeister Launch “The Lesbian Bar Project”
The Roku Brand Studio and Mast-Jägermeister US came together for The Lesbian Bar Project, the highly anticipated three-part docuseries. The Lesbian Bar Project…
Campaign ChemistryCampaign Chemistry: Mediahub global CEO John Moore
Mediahub has gone from the media arm of MullenLowe to a strong standalone agency with clients including Netflix, Pinterest and Twitch. What used to describe…
Campaign ChemistryCampaign Chemistry: The New York Times’ Vida Cornelious
T-Brand Studio helps marketers tap into The New York Times’ huge and valuable audience with custom integrations that span its massive portfolio. Vida…
Campaign Chemistry: Campaign Chemistry Special Episode: The 40 Over 40 Awards
Campaign US celebrated its 40 Over 40 honorees at Elsie Rooftop in New York City last week. The event gathered top industry leaders in advertising, marketing…
Campaign ChemistryCampaign Chemistry: Mojo Supermarket’s Mo Said
As an agency leader, Mo Said does things a bit differently. After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch…
Campaign ChemistryCampaign Chemistry: Zynga’s Gabrielle Heyman
You might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009. Today Zynga operates…
Campaign ChemistryCampaign Chemistry: Land O’Lakes CMO Heather Malenshek
You might know Land O’Lakes best for its dairy products, like its namesake butter. But did you know that the 100 year-old company, which operates as a…
Campaign ChemistryCampaign Chemistry: ThirdLove co-founder and CCO Ra’el Cohen
Many women remember the feeling of walking into Victoria’s Secret and being overwhelmed by the strong smell of perfume, the bright colors and the life size…
Campaign ChemistryCampaign Chemistry: OAAA CEO Anna Bager
When the COVID-19 pandemic hit in March 2020, people were stuck inside for months – rendering out of home (OOH) billboards on roadways and in major downtown…
Campaign ChemistryCampaign Chemistry: Wisp CMO Monica Cepak
The overturning of Roe v. Wade is causing a crisis for U.S. women looking for access to safe, reproductive healthcare – beyond just abortion services. Wisp is…
Campaign ChemistryCampaign Chemistry: Wunderman Thompson’s Bas Korsten and Dania Alarcon
Bas Korsten and Dania Alarcon both pursued careers in advertising by accident. Korsten studied logistics and engineering in college, and Alarcon went to…
Campaign ChemistryCampaign Chemistry Rewind: VMLY&R global CEO Jon Cook
In this episode, we revisit our conversation with VMLY&R global CEO Jon Cook. Cook chats about Cannes, how the agency is navigating pending economic headwinds…
Campaign ChemistryCampaign Chemistry: American Family Insurance CMO Sherina Smith
American Family Insurance takes a different approach to creative, leaving behind the silly humor and fuzzy animal mascots used by most in the category for…
Campaign ChemistryCampaign Chemistry Rewind: Campaign Chemistry live from Cannes: Meta’s Nicola Mendelsohn
Nicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s…
Campaign ChemistryCampaign Chemistry: VMLY&R global CEO Jon Cook
Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R’s strategy for retaining diverse talent. Fresh off of…
Campaign ChemistryCampaign Chemistry: Google’s David Temkin
Temkin, senior director of product management, for ads privacy and user trust at Google, is leading the charge on preserving ad targeting and measurement while…
Campaign ChemistryIs the “Big Idea” over? A podcast presented by Plus Company
Comms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big…
Campaign ChemistryPrioritizing consumer's time, attention and privacy with Infillion’s Christa Carone, a podcast presented by Infillion
Consumers understand the benefits of sharing data and are more willing to do so in exchange for relevant or valuable experiences. President of Infillion, the…
Campaign ChemistryCampaign Chemistry Live from Cannes: Chris Bruss, Head of Roku Brand Studio, a podcast presented by Roku
TV streaming is giving brands the power to go beyond the 30-second spot they have become accustomed to with traditional TV advertising. With the launch of Roku…
Campaign ChemistryFuture of TV Measurement, a podcast presented by Disney Advertising & Samba TV
Disney advertising has been leading the industry in adapting innovative new technologies new approaches to measurement that empower advertisers to truly…
Campaign ChemistryCampaign Chemistry live from Cannes: Meta’s Nicola Mendelsohn
Mendelsohn talks about Meta’s return to the festival, the state of the business and the company’s vision for the metaverse. Nicola Mendelsohn is six months…
Campaign ChemistryCampaign Chemistry: Wongdoody creative chief Grace Francis
Grace Francis brings a different perspective to the advertising industry — and that’s a good thing. As a nonbinary and transgender creative person, Grace leads…
Campaign ChemistryCampaign Chemistry: Bayer’s Patricia Corsi
The consumer healthcare industry has not historically valued creativity. But Patricia Corsi is on a mission to change that. As global chief marketing, digital…
Campaign ChemistryCampaign Chemistry: General Mills’ Melissa Wildermuth
In a world where the news is constantly bad – a raging war in Ukraine, an ongoing pandemic and children being murdered at school – leading with empathy is more…
Campaign ChemistryCampaign Chemistry Rewind: Horizon Media CEO Bill Koenigsberg
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. https://shop.haymarket.com/camus/webcast22/…
Campaign ChemistryCampaign Chemistry: Tom’s chief marketing officer Ian Stewart
Stewart joined the company to lead the turnaround in 2020. An experienced footwear marketer having spent nearly seven years leading marketing at Converse, he…
Campaign ChemistryCampaign Chemistry: The New York Times’ Lisa Howard
In this episode, Howard joins Campaign US Editor Alison Weissbrot to chat about how The Times is working with brands across its portfolio and share her view on…
Campaign ChemistryCampaign Chemistry: Republica Havas’ Jorge Plasencia and Luis Casamayor
Jorge Plasencia and Luis Casamayor started Republica as an independent, full-service shop in Miami back in 2006. The vision was to create an agency that spoke…
Campaign ChemistryWhat you missed from SXSW, a podcast presented by Plus Company
Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there…
Campaign ChemistryCampaign Chemistry: Qualcomm CMO Don McGuire
Qualcomm is a major enabler of the technology we use every day, from our smartphones, to cars, to intelligent home devices. For chief marketing officer Don…
Campaign ChemistryCampaign Chemistry: Fandom chief marketing officer Stephanie Fried
Fandom might just be the biggest online platform you've never heard of, where millions of people gather each month to discuss and debate their favorite…
- Campaign Chemistry
Campaign Chemistry BONUS EPISODE: Agency of the Year
The advertising industry is back in person – and it feels so good. On Wednesday night, the industry gathered at the Edison Ballroom in New York City to…
Campaign ChemistryCampaign Chemistry: Known president Ross Martin
Two years ago, just before the pandemic broke out and changed our lives forever, three agencies merged to form Known, a company with a mission to change the…
Campaign ChemistryCampaign Chemistry: Horizon Media CEO Bill Koenigsberg
Horizon Media has just reopened its doors to staff after yet another COVID-19 shutdown, and is ready to get people back into the office on a hybrid schedule…
Campaign ChemistryCampaign Chemistry: Klarna CMO David Sandstrom
Last year, Klarna made its big debut in the U.S. market in the most American way possible: during the Super Bowl. Since then, it’s been steadily growing its…
Campaign ChemistryCampaign Chemistry: Spotify’s Khurrum Malik
It's been a tough week for Spotify. The streaming audio company has been roiled in controversy over star podcaster Joe Rogan, who sparked a backlash from…
Campaign ChemistryCampaign Chemistry: Alma’s Isaac Mizrahi
Brands are still not investing enough against fast-growing multicultural audiences. That’s the view of Isaac Mizrahi, co-president and COO of multicultural ad…
Campaign ChemistryCampaign Chemistry: David global creative chief Pancho Cassis
Pancho Cassis joined David in 2019 as global chief creative officer, just months before the world went into lockdown. That left him building and managing teams…
Campaign ChemistryCampaign Chemistry: Media.Monks’ Lewis Smithingham talks gaming
Smithingham talks about how brands can properly engage with consumers in gaming environments in a bullish market. campaignlive.com Music - Take you Out by…
Campaign ChemistryCampaign Chemistry: RAPP Global CEO Marco Scognamiglio
Not many people in adland stay at the same agency for two years, let alone two decades. Marco Scognamiglio, global CEO of Omnicom direct marketing agency RAPP…
Campaign ChemistryCampaign Chemistry: Twitter’s Alex Josephson
Interacting on Twitter is all about tapping into communities already thriving on the platform. For Alex Josephson, head of Twitter Next, the platform’s brand…
Campaign ChemistryCampaign Chemistry: Media.Monks’ Wesley ter Haar
It's been four months since Media.Monks became the banner brand for Martin Sorrell's S4 Capital, the new-age global digital agency he launched in 2017. Since…
Campaign ChemistryCampaign Chemistry: Mark Penn
Mark Penn, CEO of Stagwell Group, completed the long-awaited merger between his company and MDC Partners in August, and has since hit the ground running…
Campaign ChemistryCampaign Chemistry: Xaxis’ President Gila Wilensky
Wilensky became president of Xaxis, GroupM’s programmatic agency, in June, at the height of the pandemic. As one of the OG agency trading desks, Xaxis was an…
- Campaign Chemistry
Campaign Chemistry: PepsiCo’s Lou Arbetter and Allison Polly
Lou Arbetter, VP of content and production at PepsiCo NA, and Allison Polly, head of content development at PepsiCo NA, lead the work coming out of PepsiCo's…
- Campaign Chemistry
Campaign Chemistry: Hyundai CMO Angela Zepeda and Canvas CEO Paul Woolmington
Angela Zepeda, CMO of Hyundai, and Paul Woolmington, CEO of Canvas Worldwide are a unique client agency pair. Hyundai and Canvas have been working together…
- Campaign Chemistry
Campaign Chemistry: VMLY&R’s Beth Ann Kaminkow
VMLY&R Commerce launched just under a year ago, after WPP folded commerce agency Geometry under VMLY&R, the product of another merger in 2018. The commerce…
Campaign ChemistryCampaign Chemistry: MullenLowe’s Lee Newman and Kelly Fredrickson
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. campaignlive.com Music…
Campaign ChemistryCampaign Chemistry: Merkle Global CEO Craig Dempster
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. campaignlive.com Music…
Campaign ChemistryCampaign Chemistry: AT&T’s Alicia Dietsch
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. campaignlive.com Music…
Campaign ChemistryCampaign Chemistry: IBM CMO Carla Piñeyro Sublett
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. campaignlive.com Music…