Finding a better way to grow in a downturn, in partnership with Wavemaker

Campaign Chemistry · Dec 5, 2022 · 35m

The Wavemaker team presented research into how and where US consumers are feeling the pinch, which categories are most affected and what they want to see from brands. Then followed by a panel discussion, chaired by Jess Heygate, Technology Editor at Campaign US.

In times of uncertainty, it’s common for brands to slash marketing budgets to save the bottom line. In pressured environments, many default to short term-thinking — deprioritizing sustainability initiatives or neglecting diverse audiences from their communications. But brands that do so, do so at their peril. Previous recessions have…