Campaign Chemistry: Republica Havas’ Jorge Plasencia and Luis Casamayor
Jorge Plasencia and Luis Casamayor started Republica as an independent, full-service shop in Miami back in 2006. The vision was to create an agency that spoke to the new American demographic — one that at the time was already rapidly changing.
Fast forward to 2022, and that foresight has led the full-service agency to work with brands from Walmart to Toyota as it adds nuance and context to its multicultural efforts while the U.S quickly becomes a minority-majority country.
In this episode, Plasencia and Casamayor talk about this journey, as well as how Republica is embracing DE&I in its own…
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